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|Wednesday, April 17, 2013|
BY LINDA BAKER | OB EDITOR
The Pinchot Institute for Conservation and PacificSource Health Plans have partnered to provide a first of its kind "ATreeM" card that uses proceeds from American Carbon Registry-certified carbon credits to provide health care funds to family forest owners.
According to Pinchot's Alex Andrus, the Oregon pilot project, three years in the making, grew out of a survey showing that health care costs were one of the main reasons family forest owners sold off land to be subdivided for development purposes. The partnership also aims to grow the fledgling U.S. market for carbon credits, which companies and investors purchase to offset pollution emissions.
So far, most entities interested in purchasing carbon credits invest in emissions reductions projects in developing countries, not the United States.
Enter the Forest Health-Human Health Initiative, in which investors purchase American Carbon Registry-certified carbon credits, with the proceeds returned to landowners in the form of cash deposits to their PacificSource ATreeMT card. By converting carbon credits into health care dollars, so the logic goes, family forest owners will keep the land as forest, offsetting greenhouse gas emissions generated by development.
"The initiative adds value at every point in the chain," says Andrus.
Unlike other health care debit cards, the ATreeMT does not require participation in any health insurance policy, participation in any employer-provided health insurance plan, as is the case in health reimbursement arrangements (HRAs). The card also limits debits to only health care expenses such as prescription purchases, wellness care, dental care, co-pays, and insurance deductibles.
In the absence of mandatory limits on carbon, the U.S. carbon market has struggled for years. California instituted a cap and trade program this year, and Oregon legislators are now debating a carbon tax. At the same time, the state is pushing forward with pioneering programs programs to reduce health care costs.
To be sure, the Pinchot/PacificSource partnership is one very small solution to two very big problems.
The innovators are undeterred.
"As of today, we are officially ready to talk to investors and make transactions," Andrus says.
OB Editor Linda Baker keeps tabs on CEO and public policy issues, with frequent forays into innovation, entrepreneurship, and bikes.
Tuesday, February 25, 2014
BY JOE ROJAS-BURKE | OB BLOGGER
The medical research enterprise wastes tens of billions of dollars a year on irrelevant studies. It’s time to fix it.
Thursday, April 17, 2014
BY JASON NORRIS | OB BLOGGER
The “polar vortex” of 2014 seems to have finally thawed and we believe this change in weather will bring more sunshine to the U.S. economy as well.
Thursday, April 10, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
SEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO). Here are a few tips and tricks aimed at bumping up your search engine rankings.
Tuesday, February 25, 2014
BY SOPHIA BENNETT
The coastal town of Coos Bay appears poised to land every economic development director’s dream: a single employer that will bring hundreds of family-wage jobs and millions in tax revenue.
Friday, April 11, 2014
TOM COX | OB BLOGGER
The auto industry is starting to share more costs across manufacturers for complex and challenging design work, like new transmission design, and certain new engine technologies. What we’re not yet seeing is wholesale outsourcing of “unavoidable waste” components to specialist companies.
Thursday, February 27, 2014
Our 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.
Tuesday, February 25, 2014
BY BRANDON SAWYER
A conversation about the event-planning industry with sales directors from McMenamins and the Portland Art Museum.
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