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|Thursday, December 13, 2012|
BY EMMA HALL
Oregon prides itself on having the longest ski season in the U.S., with November-May openings. But a new report projects climate change will warm winter temperatures 4-10 degrees by the end of the century, threatening the long snow season that allows Oregon's winter tourism to thrive.
The report by the Natural Resources Defense Council and nonprofit Save our Winters says the $12.2 billion U.S. winter tourism industry has lost $1 billion in 38 states in the last decade from diminishing snowfall. It projects that snow depths in the West could decline by 25% to 100% over the next decade.
Oregon is especially affected by low snowfall. It is one of the most-changed states when it comes to skier visits on high and low snowfall years, with a loss of 31% of visits on low years.
Last season was one of the hardest for the industry as a whole, as the U.S. saw its weakest snowfall in 20 years. Snowfall in the normally busy holiday season was low, and though it had picked up by mid-January (Mt. Bachelor even got 106 inches in one week), resorts couldn't make up for the loss of the busiest week of the year. “Last season was one of the most challenging in the history of the ski industry,” said Dave Rathbun, Mt. Bachelor’s president and general manager, in a letter to season pass holders.
The slow start to the season led the U.S. snow sports industry to see its worst season since 1991. The Pacific Northwest saw a decline in visits of 5.7% over the strong 2010/2011 season. KGW's Chief Meteorologist Matt Zaffino says 2012/2013 will be a good year for the Northwest snowpack, though not as good as two years ago. An El Nino seemed to be developing in late summer, but it is no longer a threat, Zaffino says. Read his Ski Oregon Season Outlook for more.
Snow conditions so far:
Mt. Hood Meadows: Mt. Hood has a base snow depth of 48 inches, and was able to open its night skiing last night, Dec. 12. Average annual snowfall of 430 inches.
Mt. Bachelor: This Bend ski resort has the most snow this season so far, with a total of 115 iches. It has the highest skiable elevation in Oregon and Washington, which contributes to its long season.
Hoodoo: This Central Oregon ski area opened last weekend, but only on Thursdays-Sundays until more snow falls. Current levels are 32.1 inches. 52 inches were predicted for the first weekend of December, but Hoodoo only ended up getting a 17-inch base. It's average annual snowfall is 450 inches.
Skibowl: Not open yet. The first of its seven lifts and tows is set to open this weekend, Dec. 15. It currently has 14 inches to 24 inches of snow. Average annual snowfall is 300-350 inches.
Emma Hall is web editor for Oregon Business.
Thursday, July 30, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
Greenpeace activists suspended themselves from the St. John's Bridge in an attempt to prevent a ship from heading to the Arctic.
Monday, August 03, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
You may have noticed the photos of our rural health innovators departed from the typical Oregon Business aesthetic.
Wednesday, August 05, 2015
BY KEN MAES
A huge migration from Northern California has contributed to average 16% growth per year since 1990.
Friday, July 10, 2015
BY LINDA BAKER
Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened a third Portland store in the Cedar Mill neighborhood this year; a Bend outpost broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.
Friday, July 17, 2015
Photographer Jason Kaplan takes a look at Murray's Pharmacy in Heppner. The family owned business is run by John and Ann Murray, who were featured in our July/August cover story: 10 Innovators in Rural Health Care.
Thursday, August 27, 2015
BY LINDA BAKER | EDITOR
How do you put a baby on the cover of a business magazine without it looking too cutesy?
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