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|Written by Linda Baker|
|Tuesday, December 04, 2012|
At the Oregon Leadership Summit, business and government leaders unite in calling for PERS reform, education investment and a decision on the Columbia River Crossing.
In 1999, Nik Blosser, president of Celilo Group Media, helped found the Oregon Business Association, a statewide advocacy group. “I was the one who signed the articles of incorporation,” says Blosser, who became OBA board chair this past September. “They made me chair so they could eventually kick me out.”
You gotta hand it to Oregon’s business leaders. They’ve picked up a thing or two from the world of branding and learned how to craft a political message.
And repeat it.
Over and over.
Hammer home the message is exactly what yesterday’s speakers did: Democrat and Republican, public sector and private, the governor, Schnitzer Steel Board chair John Carter and Sen. Peter Courtney (D-Salem), who weighed in by video. Summit organizers also hired local media startup Epipheo to put together and broadcast a neat little video about the Oregon Business Plan strategy: "More jobs=better schools." (Oh, and the only summit swag was a pin, affixed with the logo: “Build the bridge”).
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
Thursday, June 26, 2014
Tuesday, July 01, 2014
BY HANNAH WALLACE | OB BLOGGER
Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.
Friday, August 15, 2014
In this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.
Tuesday, August 19, 2014
BY TOM COX | OB BLOGGER
Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."
Thursday, July 31, 2014
BY MARY SPILDE | OB GUEST CONTRIBUTOR
Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.
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