High tech and telecom

High tech and telecom
Tektronix offshoot sells for $274 million
High Five
Thursday, May 13, 2010

Tektronix offshoot Omneon sells to a Silicon Valley company for $274 million, and expects to retain its 65-job Beaverton office.

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"Green Driver" app avoids red lights
High Five
Monday, May 10, 2010

A Eugene company has created an iPhone app that will save drivers time and gas by helping them avoid red lights.

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OIT eyes new location
High Five
Monday, April 26, 2010

Oregon Institute of Technology will bring new talent into Wilsonville's tech hub.

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Linear Technology considers new fab
High Five
Tuesday, April 20, 2010

A new Linear Technology factory would be the first new fab built in the Silicon Forest since 2003.

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On The Scene: SplashCast's rise and fall
On the Scene
Tuesday, April 20, 2010

SplashCast was supposed to be the next big thing to come out of the Portland digital-media scene. Founded in 2007 and supported by over 70 individual investors, SplashCast eventually raised over $4 million in funding and went on to partner with giants like Hulu and Nike. But just a couple of years after launching, the plucky Portland startup was shut down.

What exactly went wrong with SplashCast? Tom Turnbull, the company’s vice president of business development, talked frankly about the rise and fall of SplashCast at the Oregon Entrepreneurs Network’s monthly PubTalk last week. Along with investors Angela Jackson and B. Scott Taylor, Turnbull spoke to a packed house of mingling entrepreneurs at Backspace in Portland’s Old Town, all three of them in remarkably good spirits considering their discussion of SplashCast’s failure. But the premise of the talk was the valuable lessons they learned from the company’s demise, which they shared earnestly.

Originally focused on providing tools to embed video, music and other content into online broadcast channels, SplashCast essentially went through three phases since its launch. It began with a user-generated content product aimed at bloggers and other small online publishers, which never quite took off in terms of both audience and revenue. The second stage was building branded applications within Facebook for companies like Nike and Red Bull, a model that proved to be better suited for a campaign-driven agency business, rather than a service-oriented technology business like SplashCast. The last stage was a promising partnership with Hulu to distribute their TV shows through social media (“social TV”) and build an audience around the content. But SplashCast still needed to raise money, a predicament worsened by the effects of the financial meltdown. The company ultimately was “unable to secure the necessary funding to continue operations,” chief executive Mike Berkeley said in a blog post, and SplashCast announced its closure in August 2009.

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