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On The Scene: SplashCast's rise and fall
On the Scene
Tuesday, April 20, 2010

SplashCast was supposed to be the next big thing to come out of the Portland digital-media scene. Founded in 2007 and supported by over 70 individual investors, SplashCast eventually raised over $4 million in funding and went on to partner with giants like Hulu and Nike. But just a couple of years after launching, the plucky Portland startup was shut down.

What exactly went wrong with SplashCast? Tom Turnbull, the company’s vice president of business development, talked frankly about the rise and fall of SplashCast at the Oregon Entrepreneurs Network’s monthly PubTalk last week. Along with investors Angela Jackson and B. Scott Taylor, Turnbull spoke to a packed house of mingling entrepreneurs at Backspace in Portland’s Old Town, all three of them in remarkably good spirits considering their discussion of SplashCast’s failure. But the premise of the talk was the valuable lessons they learned from the company’s demise, which they shared earnestly.

Originally focused on providing tools to embed video, music and other content into online broadcast channels, SplashCast essentially went through three phases since its launch. It began with a user-generated content product aimed at bloggers and other small online publishers, which never quite took off in terms of both audience and revenue. The second stage was building branded applications within Facebook for companies like Nike and Red Bull, a model that proved to be better suited for a campaign-driven agency business, rather than a service-oriented technology business like SplashCast. The last stage was a promising partnership with Hulu to distribute their TV shows through social media (“social TV”) and build an audience around the content. But SplashCast still needed to raise money, a predicament worsened by the effects of the financial meltdown. The company ultimately was “unable to secure the necessary funding to continue operations,” chief executive Mike Berkeley said in a blog post, and SplashCast announced its closure in August 2009.

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Insitu's power divides residents
High Five
Monday, April 19, 2010

As fast-growing Insitu sells more unmanned airplanes to the military, locals are mixed on their ties with the company.

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Intel earnings signal rebound
High Five
Wednesday, April 14, 2010

Intel reports $2.4 billion in first-quarter profits, pointing to a possible end to the chip market's downturn.

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Genentech launches in Oregon
High Five
Tuesday, April 06, 2010

Oregon's biotech industry gets a boost with the opening of Genentech in Hillsboro.

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On The Scene: Jumping on the social train
On the Scene
Tuesday, April 06, 2010

Social networking can take place on everything from YouTube to the iPhone. The amount of time consumers spent on it tripled in 2009; 56% of Americans want companies to be involved with it; and 85% of social media users are expecting companies to interact with them using it. In short, you need social networks.

“You have to have an investment,” said Eric Peterson of Web Analytics Demystified. “If you don’t get on the social train, you’ll fall behind.”

Portland’s Multnomah Athletic Club recently hosted “Social Networks & the Enterprise Unite: Integration 2.0,” a tech innovation conference held by the Oregon chapter of TechAmerica. Representatives from local tech giants like Intel, Jive Software and Tripwire were on hand to share why social networks have played such a large role in their recent successes, and how other companies can implement the same practices to meet the ever-growing demand for instant communication and transparency, within the company and with customers.

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