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Medford airport wants to put ad on control tower

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High Five
Thursday, October 06, 2011

The Rogue Valley International-Medford Airport is talking to an unnamed corporate sponsor about putting a logo on its control tower. 

Airport director Bern Case said Wednesday they hope to make a 10-year-deal deal to bring about $300,000 a year to the airport from a corporation that would put its logo on all four sides of the 100-foot control tower, visible to passengers taking off and landing, as well as people driving by.
“It’s not really advertising,” he said. “It’s more showing a corporate presence for somebody who would like to be involved with the community.”
Though the money is small compared to the airport’s $8 million budget, the tower sign would be the biggest source of advertising revenue. And with no tax support, every little bit helps to lower the landing fees charged airlines, increasing the chances of attracting new carriers, Case said.

Read more at The Washington Post.

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