Thanks to an appearance on the Food Network's "Cupcake Wars" and the growing gluten-free movement, Crave Bake Shop opened its first brick-and-mortar shop in Lake Oswego.

Owner Kyra Bussanich says all products made in her bakery are gluten-free, including cinnamon rolls, cookies, scones, cake balls and more.

“I test and retest recipes,” she said. “I make my gluten-eating friends try everything before I put it on the menu, just to make sure it is top notch. Our goal isn’t just to have the best gluten-free treats, but to make them the best treats period. It has to wow and delight and tantalize the tastebuds and make people immediately crave more.”

As more and more people avoid gluten – whether for medical reasons or general dietary concerns – businesses are catering to the gluten-free crowd, and offering a greater variety of products for those intolerant of the protein, which is found in grains like wheat, spelt, rye and barley.

“Sure, some people eat gluten-free as a fad,” said Bussanich. “But for those of us who have to eat gluten-free, it’s nice to have more options. A year ago, I couldn’t walk into Safeway and find gluten-free crackers. Now I can.”

Read more at The Portland Tribune.