Eugene joins fro yo craze

Eugene joins fro yo craze

Eugene restaurant owner Jim West is converting a Valley River Center restaurant into a fro yo shop, to capitalize on the booming frozen yogurt business.

“If you look at the top 50 fastest growing food services chains in America last year, number one: yogurt, number two: yogurt, number four: yogurt,” said West. “This time [frozen yogurt] is back with vengeance. It’s better than ever.”

The frozen treat is hot again. Since 2006, frozen yogurt sales have jumped 12 percent and are expected to rise from $1.7 to $2.7 billion dollars within the next five years.

Read more at KVAL.

{biztweet}eugene fro yo{/biztweet}