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Adidas launches largest marketing campaign

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High Five
Tuesday, March 15, 2011

Adidas is launching its biggest marketing campaign ever, which will be aimed at high school age consumers.

The centerpiece of the campaign will be a 60-second video commercial.

The commercial, notes an Adidas news release, marks the first time the company features Adidas Sport Performance, Adidas Originals and Adidas Sport Style sub-brands in a single campaign.

"Today's consumers are not one-dimensional," Patrik Nilsson, president of Adidas America, says in the news release. "They live across the cultural spectrum and that's where Adidas has its edge. The Adidas brand extends beyond sports and 'all Adidas' celebrates this breadth of passion from athletes, musicians, artists and beyond. The new campaign allows us to create stronger, truer connections with the consumer by encouraging and celebrating a mix of interests and passions central to their lives."

Read more at OregonLive.com.

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