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Ex-con transforms family bakery

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High Five
Monday, March 07, 2011

When Nature Bake launched their line of Dave's Killer Bread around ex-con Dave Dahl, marketing consultants were leery.

Since the launch, Dave's Killer Bread has grown the bakery's revenues up to $35 million from $3 million, and the workforce at the Milwaukie plant to 200 employees, from 35.

Making Dave Dahl the face and the voice of the new bread line proved a canny — if not an obvious — choice, said Alan Turanski, vice president of GloryBee Food.

“The best marketing business practices are authentic,” he said. “Obviously Dave’s story is extremely authentic and that’s how it works. Word of mouth is still the most powerful marketing tool out there. People want to connect with what’s real and true and tangible, and Dave’s got a real story. You can feel it.

Read more about the history of the family business at the Register-Guard.

{biztweet}dave's killer bread{/biztweet}

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