The University of Oregon signed a contract to make TeamFanShop the only official online retailer for Ducks merchandise.
The Duck Store will still sell Ducks merchandise, but the official University athletic department website, goducks.com, will direct users to the Florida-based TeamFanShop's website.
TeamFanShop holds numerous contracts with other universities and athletic organizations to perform online marketing operations for various athletic-branded products.The TeamFanShop contract will last for the next five years and guarantees the University at least $700,000 in revenue return over that period, said Assistant Athletic Director Joe Giansante.
Giansante also said the decision to switch official online merchandising retailers was driven by an opportunity to reap greater financial returns from Oregon Ducks merchandising during the Duck football team's unprecedented season.
Read more at the Daily Emerald.