Ice cream is a long-standing summer tradition, but the cheaper and healthier alternative of frozen yogurt is this summer's treat du jour in Portland.
Chicago-based consulting firm Mintel International says this mirrors a national trend, and predicts that frozen yogurt sales will grow from $195 million this year to about $211 million in 2013.
"People want to go out, even though they are on a budget," said Suzanne Gardner, director of marketing for Portland-based YoCream International Inc., one of the biggest frozen yogurt suppliers in the Northwest. She says at least 15 YoCream-trained retail outlets have opened since last August, with a half-dozen or so more on the horizon.
"You can go out for dessert for less money. People are looking for healthier alternatives. Moms feel good. Teens feel good."
Read the full report at OregonLive.com.
Read our profile of YoCream and CEO John Hanna: Frozen assets.