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Nike vs. Adidas at the World Cup

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High Five
Thursday, June 24, 2010

Although Adidas is the official sponsor of the World Cup, Oregon's own Nike has proven to be a worthy opponent.

Both companies have embraced viral marketing and television ads featuring prominent celebrities in their quest to create a buzz about their World Cup merchandise.

Nike's campaign centers around the three-minute "Write the Future" spot, which shows World Cup players like Cristiano Ronaldo and Wayne Rooney with their fates pivoting on their performance on the field.

Nike -- which also owns Umbro, the British soccer brand -- is also trying to engage soccer fans with a towering 30-story LED display installed on the side of a skyscraper in Johannesburg. World Cup fans can write short messages through social networking sites such as Twitter and Facebook, and 100 of those are displayed on the side of the building every night.

Read more at OregonLive.com.

{biztweet}Nike Adidas{/biztweet}



0 #1 noisesam 2010-06-24 13:28:19
Maybe Nike and Adidas could join together to do something about the plastic horns that are destroying viewership of the World Cup
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0 #2 Farcechuck 2010-06-25 11:19:06
Maybe Nike and Adidas can stop promoting athletic sport stars and reduce the price of their otherwise standard shoes. Doubtful though. Can anyone explain how celebrity endorsement makes me run any faster? Anyone?
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