Noble Brewing Co., when it starts brewing later this year, will be Bend's ninth craft beer brewery.
Three Bend residents are starting the company in a region increasingly known for its craft brewing industry, which started with Deschutes in 1988.
Visit Bend, the city's tourism-promotion agency, on Monday officially launched the Bend Ale Trail, a campaign to highlight the region's craft brewers. It features a trail map and passport, free interpretive guide apps for iPhones and Android phones and a website, bendaletrail.com.
Doug La Placa, Visit Bend president and CEO, said new breweries would be added to the ale trail campaign as they open.
Read more at the Bend Bulliten.