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Slow traction for Enertia

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High Five
Thursday, April 15, 2010

Brammo hoped to have its Enertia electric motorcycle in 50 Best Buy stores nationwide by now, but the road to a major rollout has been a slow one.

After launching a "pilot production" for the Enertia last year and slashing its retail price from $11,995 to $7,995, the bike is currently being stocked in just six Best Buy stores.

"We're behind where I thought we'd be," said [founder Craig Bramscher], who hoped to see 50 stores carrying Enertias by now. "In a perfect world, I would have loved to have had more stores by spring, but we completely understand why."

Selling electric-powered vehicles in a store rather than at a stand-alone dealership sometimes leaves local government officials scratching their heads.

Read the full story at the Mail Tribune.

{biztweet}Brammo Enertia{/biztweet}



adrian stewart
0 #1 Best Buy Announce 40 More Markets for EVs Including Cars !adrian stewart 2010-04-16 16:21:43
Best Buy is "actively talking" to manufacturing partners about selling electric cars and has had conversations with them for well over a year, Leo Raudys, the Minneapolis-bas ed company's senior director of environmental affairs, said in an interview today Friday the 16th April. http://tiny.cc/i8p0x
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