Facelift for an icon

Facelift for an icon

The famous "Made in Oregon" sign in Portland's Old Town will soon read "Portland Oregon" under its new ownership by the city.

The latest proposal will end a year-long debate over the sign's ownership and lettering.

The change is the latest – and possibly final – proposal involving the landmark sign at the west end of the Burnside Bridge on Northwest Couch Street. In the past year, proposals for lettering on the sign have included representing the University of Oregon (which renovated the White Stag Building as its Portland facility) with the green-and-yellow colors, and keeping the “Made in Oregon/Old Town” lights intact.

Representatives of Ramsay Signs Inc. of Portland, which has owned the White Stag sign for more than six decades, met with city planners Tuesday morning to begin a process of changing the sign’s lettering to read “Portland Oregon.”

Read the full story at the Portland Tribune.

{biztweet}Portland Made in Oregon sign{/biztweet}