The overall music industry is down, but Bend-based Breedlove Guitar Co. is eyeing expansion and hiring new employees as a result of rising demand for guitars.
Games like "Guitar Hero" and "Rock Band" have had a significant effect on guitar business, President Peter Newport says.
“There are over 20 million graduates of (the games), so there’s this unprecedented number of new guitar customers in the world,” Newport believes. “The total music industry is down, but the number of new guitar players is way up.”
As a result, the company is designing a new line of acoustic and electric guitars to be manufactured at its plant in Bend’s NorthWest Crossing neighborhood that would increase the plant’s production from roughly three guitars a day to approximately 13, or an increase of more than 300 percent.
Read the full story at The Bulletin.