Aaron's plows through slump

Aaron's plows through slump

Aaron's Sales and Lease Ownership is expanding into the south Willamette Valley. The key to its success is its appeal to consumers who are strapped for credit.

Catering to this “credit-constrained consumer” has brought Atlanta-based Aaron’s rapid expansion and quarter after quarter of profits through the worst economic slump since the Great Depression. Not even Wal-Mart can make that claim.

“Even in high unemployment markets, we’re performing well and seeing real positive same-store revenues. That tells you the strength of our business,” Aaron’s Chief Financial Officer Gilbert Danielson told investors recently.

Read the full story at The Register-Guard.

{biztweet}Oregon Aaron's Sales and Lease Ownership{/biztweet}