As part of a program designed to give the country's bigger ad agencies some Portland competition, interns for Colaboratory will pitch competing strategies to market Columbia Sportswear's fall 2010 line to younger consumers.
"Like a lot of brands, we want to get younger," Mark Shea, Columbia's international marketing manager, told the group. "Hopefully, a year from now, I could ask how many interns wear Columbia and they'd all raise their hands."
Working with an iconic Oregon brand is part of the allure of Colaboratory, a unique internship meant to showcase Portland's advertising industry. Ten local firms -- typically rivals in the business world -- join forces to host the six-week program.
Read the full story at OregonLive.com.