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Bikes mean business

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High Five
Thursday, July 23, 2009

With several cycling events running in the next couple of weeks, the Central Oregon region could see an estimated $3 million in direct consumer spending.

The 30th annual Bend Memorial Clinic Cascade Cycling Classic — the longest consecutively run elite stage race in the country, according to organizers — is under way, and the amateur Cascade Stage Race begins Friday. In addition, the USA Cycling Junior, U23, Elite, and Paralympic Road National Championships begin Tuesday and last through Aug. 2.

“It’s difficult to pinpoint the economic impact of these large-scale events leading into the events...(but) for our best, conservative estimate, we are projecting a $3 million impact to the local economy in direct consumer spending,” La Placa said Wednesday.

Read the full story at The Bulletin.

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