|| Print ||
|Monday, May 12, 2014|
BY CASEY BOGGS
This past quarter, we’ve seen an increase in business leaders contacting us concerned about their company’s reputation. With unexpected security breaches, leadership transitions and M&As, a business’ current reputation can make or break a company. What’s one of the easiest, straight-forward ways to protect reputations? Looking at the business’ current communications strategies.
We’ve found that most businesses, particularly in Oregon, don’t communicate properly, whether that be internally or externally. Your reputation can’t be protected unless you know how to communicate. However, improving communication strategies requires an in-depth look into your business. A plan of attack can get you there.
We’d suggest starting internally. Staff can tell a lot about the current state of a business. Doing internal interviews or surveys on how communications can be improved goes a long way. Is the staff really reading your emails? Is your newsletter effective? You will learn what techniques are working and what can be improved upon.
Following this approach, conducting a media training session prepares executives and staff for any questions they might encounter on the business. Are you confident your staff describes your company similarly to executives? When we’ve conducted media trainings, we’ve found a surprising amount of individuals answer questions differently- even when describing what a business does. Listing what words you want associated with your company ensures consistent messaging. You can’t control your outside reputation without making sure everyone internally is on the same page.
To get an external idea of how well your business is communicating, ask your current members, clients or customers. Pass out a survey, use an email list, whatever way you typically contact this audience asking what information they’re getting and what they’re not getting. Use this tactic to get an idea of what’s being said about your business in the public. Satisfied customers are crucial when it comes to referrals.
Once you’ve acquired enough information, you can use it to strengthen your business’ reputation via communications. Listen to the feedback and prepare your communications accordingly. By knowing how to communicate to your target audiences, you can ensure your desired messages are being heard. These communication tactics can get you there.
Casey Boggs is president of LT Public Relations.
|The List: 100 Best Nonprofits to Work For in Oregon|
|Run, Nick, Run|
|100 Best Nonprofits: Working for equality inside and out|
|One Tough Mayor|
|Keep Pendleton Weird|
|Cream of the Crop|
|Portland State campus security to carry guns|
|Twitter's Steve Jobs?|
|American Apparel files for Ch. 11|
|Hiring report disappoints|
|Phil Knight memoir: Coming spring 2016|
|2 out of 5 millennials pay for their news|
|Oregon's graying workforce|
Wage gaps and workforce shortages are threatening the quality of care and supports to Oregonians with intellectual and developmental disabilities. Who’s caring for those who care for our most vulnerable residents?
Engaging employees and customers along the way.
After first visiting as tourists, entrepreneurs relocate to Oregon and spur economic growth.
Hans N. Hugglerhas joined Lane Powell as an Attorney in the Litigation Practice Group, where he will focus his practice on complex litigation.
Over 300 attendees will gather to learn from 50+ regional leaders pushing the sustainability needle forward. GoGreen Portland offers a distinct platform of bringing people together across industries and sectors to build viable networks and cross-pollinate best practices throughout the regional business community.
Are you planning a meeting, party, gala, fundraiser, holiday party, golf tournament, retirement party, team building or birthday? You won’t want to miss this show to get hundreds of great ideas!