Sponsored by Energy Trust

Walmart expands iPhone checkout system

| Print |  Email
Wednesday, March 20, 2013

Fast Company: Walmart's system that lets shoppers scan an item's barcode with their iPhone and then pay at self-checkout is expanding to more than 200 U.S. stores.

Currently just 70 stores offer the service, which began in late 2012. Concurrent with the expansion plans, Walmart will release an edition of the system that works with Android smartphones too, and the number of self-checkout lanes installed in supermarkets will double to up to 3,000 this year.

Some supermarkets already offer a self-shopping and self-checkout service that uses proprietary handheld computers with a built-in barcode reader. But with the explosion of smartphones, many consumers are already carrying more powerful mobile computing devices in their pockets. An app-based checkout system like this allows for more persistent branding by Walmart (because the app is always there on your home screen) and may offer greater opportunities in the future for gathering customer data and delivering incentives like coupons.

Read more.

 

More Articles

Corner Office: Timothy Mitchell

January-Powerbook 2015
Saturday, December 13, 2014

A look-in on the life of Norris & Stevens' president.


Read more...

Healthcare pullback

News
Thursday, November 20, 2014
112014-boehnercare-thumbBY JASON NORRIS | OB CONTRIBUTOR

Each month for Oregon Business, we assess factors that are shaping current capital market activity—and what they mean to investors. Here we take a look at two major developments regarding possible rollbacks of the Affordable Care Act (ACA).


Read more...

See How They Run

January-Powerbook 2015
Friday, December 12, 2014
BY LINDA BAKER

Studying ground-running birds, a group that ranks among nature's speediest and most agile bipedal runners, to build a faster robot.


Read more...

Kill the Meeting

November/December 2014
Wednesday, October 22, 2014
BY AMY MILSHTEIN

Meetings get a bad rap. A few local companies make them count.


Read more...

Justice for All

January-Powerbook 2015
Thursday, December 11, 2014
BY JESSICA RIDGWAY

Lawger upends the typical hourly based fee model by letting clients determine the cost.


Read more...

The short list: Holiday habits of six Oregon CEOs

The Latest
Thursday, December 11, 2014
121214-xmaslist1BY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask business and nonprofit leaders how they survive the season.


Read more...

The clean fuels opportunity

News
Monday, November 10, 2014
111014-dirtyfuel-thumbBY KIM MOORE | OB RESEARCH EDITOR

A market for low-carbon transportation fuels has a chance to flourish in Oregon if regulators adopt the second phase of the state’s Clean Fuels Program.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS