Home From the Wires Pepsi vanishes in Thailand

Pepsi vanishes in Thailand

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Friday, February 22, 2013

Reuters.com: The day after PepsiCo Inc's bottling deal in Thailand expired, its partner of 59 years launched its own soft drink that has knocked Pepsi off store shelves.

Serm Suk Pcl, backed by the billionaire owner of Thai Beverage Pcl, Charoen Sirivadhanabhakdi, said its new soda called "est" garnered 19 percent of Thailand's $1.8 billion cola market in just two months following its November 2 launch.

 

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