Facebook map tells a lot about NFL fans

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Tuesday, January 29, 2013

Business Insider: Facebook published a map showing NFL fandom by county, and some of the results may surprise you. For one, the pocket of Pittsburgh Steeler fans in Douglas County.

Geography is a hugely important factor in determining team allegiance. But that's a little misleading. There's nothing magical about being born in a specific place that makes you a fan of one team or another, it's more about culture than place.

Fandom comes out of cultural pressure — you become a fan of Team X because your friends and family are fans of Team X and Team X is a prominent fixture in the lives of the community in which you live.

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