Internet Explorer targets 20- and 30-somethings with new ad

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Thursday, January 24, 2013

Slash Gear: Internet Explorer is targeting "children of the 90's" with a new nostalgic advertisement.

In the end it’s irrelevant what Internet Explorer looks like here in this advertisement because the aim is brand awareness. If we see a collection of video spots that make us enjoy ourselves and they just so happen to be supporting a product, we being consumers of this 2013 environment will inevitably feel drawn to that product.

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