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Internet Explorer targets 20- and 30-somethings with new ad

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Thursday, January 24, 2013

Slash Gear: Internet Explorer is targeting "children of the 90's" with a new nostalgic advertisement.

In the end it’s irrelevant what Internet Explorer looks like here in this advertisement because the aim is brand awareness. If we see a collection of video spots that make us enjoy ourselves and they just so happen to be supporting a product, we being consumers of this 2013 environment will inevitably feel drawn to that product.

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10 quotes explaining crisis at Port of Portland

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022015 port portland OBM-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The ongoing labor disputes at the Port of Portland came to a head two weeks ago when Hanjin, the container port's largest client, notified its customers it would be ending its direct route to Oregon.


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ZoomCare rolls out new on-demand health clinics

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100 Best: The Power of the Worker

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Technology is empowering people like never before and transforming how employees interact in the workplace. How can companies attract and keep staff engaged in this rapidly changing world?


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On the Brink

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BY APRIL STREETER | OB CONTRIBUTOR

Leslie Carlson channels the big idea.


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