Anheuser-Busch releasing new higher-alcohol content beers

| Print |  Email
Friday, January 18, 2013

St. Louis Post-Dispatch: Anheuser-Busch is producing two new beers that tap into the brand-familiarity of Budweiser and Beck, but have higher alcohol content. They are Budweiser Black Crown and Beck's Sapphire.

“We have American iconic brands and brands that have been part of the brewing tradition going back 800 years,” said Paul Chibe, the company’s president of U.S. marketing. “That gives us a great opportunity to deliver on consumers’ needs.”

The two new beers have 6 percent alcohol by volume compared with 5 percent with the main brands, a new feature clearly aimed at the U.S. market.

Read more.

 

More Articles

5 questions for inDinero CEO Jessica Mah

The Latest
Tuesday, March 31, 2015
jessicathumbBY JACOB PALMER | DIGITAL NEWS EDITOR

inDinero, a business that manages back-office accounting for startups and smaller companies, recently announced it would relocate its headquarters from San Francisco to Portland. We talked to CEO Jessica Mah about what drew her to Portland and how she plans to disrupt the traditional CPA model.


Read more...

Fighting Fire With Fire

May 2015
Friday, April 24, 2015
BY BEN DEJARNETTE | INVESTIGATEWEST

Timber companies and environmental groups take a stab at collaboration to boost logging and restoration in Oregon fires.


Read more...

Picture This

May 2015
Monday, April 27, 2015
BY JACOB PALMER

As a general rule, the more people with autism can be provided with visual cues, the better they will be able to understand and manage their environment. It’s a lesson Tom Keating learned well. The 61-year-old Eugene grant writer spent 31 years taking care of his autistic brother James, and in the late 1980s developed a spreadsheet that created a series of nonsense characters that grew or shrank depending on how much money James had in his account. 


Read more...

Shades of Gray

May 2015
Monday, April 27, 2015
BY KIM MOORE

Are we too quick to diagnose corruption?


Read more...

Celestial Eats

May 2015
Monday, April 27, 2015
BY JACOB PALMER AND EILEEN GARVIN

A power lunch at Solstice Wood Fire Cafe & Bar.


Read more...

Make the Case

May 2015
Monday, April 27, 2015

10 briefcases that mean business.


Read more...

Nine lives

Linda Baker
Friday, May 22, 2015
0f4f7bfBY LINDA BAKER | OB EDITOR

Roy Kaufmann always lands on his feet.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS