Home From the Wires Starbucks to open first Vietnam cafe

Starbucks to open first Vietnam cafe

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Thursday, January 03, 2013

Associated Press: Starbucks Corp. will open its first Vietnam cafe early next month in Ho Chi Minh City as part of its strategy to expand across Asia, the company said Thursday.

The Seattle-based chain will be entering a country of coffee lovers that already has an established market. At least two popular homegrown chains have dozens of locations nationwide, and family-run sidewalk cafes dot the streets and alleys of larger Vietnamese cities.

Starbucks said it operates more than 3,300 stores across 11 countries in China and the Asia-Pacific region, but its Vietnam cafes will celebrate the country's "coffee culture and heritage."

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