Home From the Wires Retailers use holiday music and scents to spur sales

Retailers use holiday music and scents to spur sales

| Print |  Email
Thursday, December 20, 2012

News & Observer: Retailers have learned that adding Christmas scents and music and even lowering the temperature can help along holiday sales.

Retailers have long played Christmas music, knowing it not only inspires holiday cheer but can affect how long and how often shoppers browse. But research within the past decade, including a new study by Washington State University researchers, has found that combining tunes with simple, store-appropriate smells could help retailers increase sales even more.

At ScentAir in Charlotte, which provides scents to businesses as a means of improving customer experience and marketing, demand for scent-related product increases at the holidays, said Ed Burke, the company’s marketing director.

Read more.

 

More Articles

Fast Food Slows Down

September 2014
Tuesday, August 26, 2014
BY KIM MOORE

The ubiquitous fast-food restaurant may be on the decline.


Read more...

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

Register for 100 Best Companies survey

News
Wednesday, August 20, 2014
OBM-100-best-logo-2015 150pxwBy Kim Moore | OB Editor

The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.


Read more...

Powerlist: Colleges and Universities

September 2014
Wednesday, August 27, 2014
BY KIM MOORE

A conversation about higher education with the presidents of the University of Oregon and Clackamas Community College, followed by September's powerlist.


Read more...

Risks & rewards of owning triple net investments

Contributed Blogs
Thursday, July 24, 2014
NNNinvestmentBY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR

With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.


Read more...

Downtime

September 2014
Wednesday, August 27, 2014
BY JESSICA RIDGWAY

How State Representative Julie Parrish (House District 37) balances life between work and play.


Read more...

What I'm Reading

September 2014
Wednesday, August 27, 2014

Kim Ierian, President of Concorde Career Colleges, and Deborah Edward, Executive Director of Business for Culture & the Arts, share their recent reads.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS