Sponsored by Oregon Business

Activists hijack Victoria's Secret brand to spread rape awareness

| Print |  Email
Wednesday, December 05, 2012

The Gloss: An activist group known as FORCE created a fake sexual consent ad campaign that mimicked Victoria's Secret's Pink brand.

While it’s not that out of the question in this day and age for a mainstream women’s brand to try to score some PR points by supporting a relatively uncontroversial, pro-woman cause like fighting rape and abuse, the “Pink Loves Consent” website quickly gives itself away by using non-stick-thin models and speaking ill of past VS panty designs for the way they promoted rape culture.

But that didn’t stop a ton of people from believing the campaign was real and flooding the “Pink Loves Consent” Facebook page, the fake campaign PR email, and Twitter with positive feedback.

Read more.

 

More Articles

10 Twitter highlights from #OR100Best

The Latest
Friday, February 27, 2015
100bestBY OB STAFF

Oregon Business held its  22nd annual 100 Best Companies to Work For in Oregon celebration Thursday night in the Oregon Convention Center.


Read more...

Money Talks

March 2015
Saturday, February 21, 2015
BY LINDA BAKER | OB EDITOR

Will community banks survive the digital age? Three CEOs peer into banking's crystal ball.


Read more...

Oregon Business expands events portfolio

The Latest
Friday, March 27, 2015
htctfacebookBY OB STAFF

New events series brings magazine to life.


Read more...

Letting Go

April 2015
Friday, March 27, 2015
BY AMY MILSHTEIN

As baby boomers sell their businesses, too many forget the all-important succession plan.


Read more...

Are wolves good for business?

Contributed Blogs
Friday, March 06, 2015
030615-wolf-thumbBY JEFF DELKIN | OP-ED CONTRIBUTOR

As a local business owner, I believe it’s important to build our economy on a platform of conservation values.  


Read more...

Cache and Curry

March 2015
Monday, February 23, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Power Lunch at Swagat in Hillsboro.


Read more...

Thy neighbor's house

March 2015
Friday, February 20, 2015
BY LINDA BAKER | OB EDITOR

Vacasa may lack the name recognition of Airbnb. But not for long.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS