Forbes: Facebook investors got a happy surprise as the stock soared 8%. The rise was due in part to an upgrade from analyst Carlos Kirjner from Market Perform to Outperform.
With now two full quarters under its belt as a public issue, Facebook and its leaders understand what the company must do to regain investor trust and truly answer the question that has most investors puzzled – “what is the value of social media?” In the meantime, investors as well as analysts continue to believe in Facebook’s new direction, which many call “tuning the page.”
The company’s mission is now clear – It wants to make money and return value to shareholders. This was evident in its most recent quarter as ad revenue soared year-over-year by 43% and equally impressive was that it represented a 33% increase from the previous quarter. That Facebook was able to accomplish this in one of the most difficult periods for most tech companies speaks to the level of execution of which the company is capable. Investors should find this particularly encouraging – at least it’s been enough to warrant the bullish calls as noted above.