CBS: U.S. gum sales have plunged 11% over the last four years.
"I think there's been a decrease among consumers for two reasons: The price of gum has gone up because of the sweeteners and formulas used, and the amount of advertising money spent on gum has declined, certainly compared to a few years ago," George Stege, president of Ford Gum & Machine, told the Candy Industrytrade publication.
Gum makers are desperate to reverse the trend. Mars is testing illuminated racks in stores to draw attention to its gum. The maker of Trident is running an online campaign urging people to remember their "phone, keys, gum" before leaving the house.
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