Retailers pursue last minute online sales

Retailers pursue last minute online sales

Reuters: More customers this year will be able to pick up online orders in stores on Tuesday, the last shopping day before Christmas.

For retailers, it can mean lower shipping costs - protecting profit margins - and the potential for more last-minute business when consumers visit.

"There is not a whole lot you can do at the 11th hour, but this is one of the few levers you can pull," said Sucharita Mulpuru, an e-commerce analyst at Forrester Research, about what the industry calls "omni-channel" shopping.

 

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