About 4% of all candy consumed in the U.S. occurs on Oct. 31.
Almost every child in the USA will have candy on Halloween day, and about half of the adults will eat some, he says. That compares to 24% of all adults and kids who have candy on a typical day, he says.
Adults prefer chocolate candy over anything else. Kids eat four hard and chewy candies for every one eaten by adults, Balzer says.