Google Ventures invests $250M in Uber

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Friday, August 23, 2013

Forbes: Google's investment arm, Ventures, invested $250 million into on-demand car service Uber.

That valuation is amazing enough, if not entirely surprising given that it was revealed last month–and given its apparent momentum as an alternative to taxis. But what’s most intriguing is the heavy involvement of Google Ventures. The $250 million-plus it’s putting into Uber is pretty close to its entire annual commitment of funding of $300 million.

But already, people are speculating about why Google seems so interested in Uber. The most obvious guess is that Google envisions combining Uber’s service with its famous self-driving cars. Imagine calling an Uber black car and not even having to pay a tip!

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