Home From the Wires Chains falling out of fashion with teens

Chains falling out of fashion with teens

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Thursday, August 22, 2013

Reuters: Abercrombie & Fitch, Aeropostale,and American Eagle Outfitters have fallen out of fashion with fickle U.S. teen shoppers and aren't likely to win back their business anytime soon.

The retailers, known as the "3As," have long been popular for their cool basics like jeans, hoodies and t-shirts. But young shoppers are now less interested in their logo-centric clothes and more eager to shop for electronics or go to low-cost, fast-fashion chains like Zara, Forever 21 and H&M that offer greater variety more quickly.

 

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