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Apple named 'brand of the year'

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Friday, July 26, 2013

PCMag: The company is still the top technology brand, based on the 2013 Harris Poll EquiTrend study, released Friday.

In its first full year with Tim Cook as CEO, Apple took home home brand of the year for the computer, tablet, and mobile phone segments in the annual study, which sampled more than 38,000 U.S. consumers on a wide range of products and services. The Cupertino tech giant earned strong scores for all elements of brand equity, including familiarity, quality, and purchase consideration to earn its spot at the top.


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