Sponsored by Energy Trust

Jennifer Garner is new face of Max Mara

| Print |  Email
Tuesday, July 16, 2013

Yahoo: The actress and mother-of-three has signed on to appear in the new ad campaign for Max Mara, marking the first time the iconic brand has ever used a celebrity spokesperson.

Specifically, Max Mara is looking to grow its position in the lucrative handbag category and has tapped Garner for its new JBag campaign. (While there are a multitude of reasons the brand picked Jennifer, the fact that her name starts with the letter J is a nice bonus.)

 

Read more.

 

More Articles

Behind the curtain: What students should know about accreditation and rankings

Contributed Blogs
Thursday, December 04, 2014
120414-edurating-thumbBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

How important are institutional and/or program evaluations provided by third parties in selecting a college or university program?


Read more...

What I'm Reading

November/December 2014
Wednesday, October 22, 2014

Peter Lizotte at ACME Business Solutions and Roger Busse at Pacific Continental Bank share their favorite reads.


Read more...

The short list: 5 companies making a mint off kale

The Latest
Thursday, November 20, 2014
kale-thumbnailBY OB STAFF

Farmers, grocery stores and food processors cash in on kale.


Read more...

Woman of Steel

November/December 2014
Wednesday, October 22, 2014
BY LINDA BAKER

Tamara Lundgren tackles the challenges—without getting trampled.


Read more...

Shuffling the Deck

November/December 2014
Wednesday, October 22, 2014
BY JON BELL

Oregon tribes still bet on casinos.


Read more...

The short list: Holiday habits of six Oregon CEOs

The Latest
Thursday, December 11, 2014
121214-xmaslist1BY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask business and nonprofit leaders how they survive the season.


Read more...

Powerbook Perspective

January-Powerbook 2015
Friday, December 12, 2014
BY LINDA BAKER

A conversation with Oregon state economist Josh Lehner.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS