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Jennifer Garner is new face of Max Mara

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Tuesday, July 16, 2013

Yahoo: The actress and mother-of-three has signed on to appear in the new ad campaign for Max Mara, marking the first time the iconic brand has ever used a celebrity spokesperson.

Specifically, Max Mara is looking to grow its position in the lucrative handbag category and has tapped Garner for its new JBag campaign. (While there are a multitude of reasons the brand picked Jennifer, the fact that her name starts with the letter J is a nice bonus.)

 

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