Employers increasingly offering pet insurance

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Thursday, July 11, 2013

Yahoo: U.S. employers are offering subsidized pet insurance as a perk to workers.

The nation's oldest and largest pet insurer, Veterinary Pet Insurance, offers policies at one in three Fortune 500 companies, as well as 3,400 other companies and associations across the nation, said company president Scott Liles.

California-based VPI has 61 percent of the niche market with only a half million pets insured nationwide. While that represents a tiny fraction of the estimated 165 million pets in the United States, it has huge growth potential as America's animal affection fuels new pet products, services and a higher level of health care.

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