Nestle launched bottled water for 'trendy high income' women

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Thursday, June 13, 2013

Salon: The company launched “Resource” on Monday, a premium water made specifically for “a woman who is a little more on the trendy side and higher-income side,” according to Larry Cooper, group marketing manager for Resource.

Ladies, if you’re lucky enough to live somewhere with access to clean drinking water, then you know that the stuff coming straight from your tap is enough to keep you alive in a purely physiological sense. But can you “live your best life” while drinking H2O from the sink? Can you “have it all” while drinking off-brand bottled water you bought at the deli?

 

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