Target rolling out organic grocery brand

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Friday, June 07, 2013

AP: Target Corp. is planning a new organic and natural store brand as it works to rev up its grocery business.

The big-box retailer said the new brand, called Simply Balanced, will start with drinks and snacks like corn chips on Sunday. The line is an outgrowth of similar products within its existing Archer Farms store brand, which is positioned as a premium alternative to national name brands.

 

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