McDonalds craving millennials

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Tuesday, June 04, 2013

Salon: Twenty-somethings would rather spend money on craft beer and bikes than on Big Macs.

Millennials may not have the money to buy cars, but they also apparently lack the inclination to buy burgers.

According to USA Today, McDonald’s, whose CEO is to speak Thursday at an annual shareholder meeting, is in crisis mode with regard to the much-discussed and -analyzed generation.

 

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