Home From the Wires Nike cuts ties with Livestrong

Nike cuts ties with Livestrong

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Tuesday, May 28, 2013

AP: Nike, which helped build Lance Armstrong’s Livestrong cancer charity into a global brand, is cutting ties with the foundation in the latest fallout from the former cyclist’s doping scandal.

The move by the sports shoe and clothing company ends a nine-year relationship that helped the foundation raise more than $100 million and made the charity’s bracelet an international symbol for cancer survivors.

 

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