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|Thursday, July 21, 2011|
BY BRANDON LAWS
The announcement of Google+, the newest addition to the social media world, is intriguing for multiple reasons and has people wondering if it may be the official answer to Facebook.
Google Buzz was seemingly a failure and there was no way Google was going to make that mistake again. The features and functionality look a lot like Facebook but with enhanced features such as video.
Given the fact that it was a lot like Facebook in terms of usage, it seems apparent that it will make a significant impact in SEO and could hurt Facebook overall.
Even though Google+ is invite only, it has not been too difficult to find someone to send an invite; in fact, with the latest estimated statistics, as many as 10 million users are now active on Google+. The invite only method may be part of the reason why it has generated so much buzz in the past few weeks.
Google has also made it very clear that the Beta version is not ready for business profiles at this point, but should be rolled out once the final version comes out. Google+ for business/brands seems to have the most upside and long term growth. Because Google is a search engine giant, the impact and role Google+ can play on organic search seems to be endless.
With the roll out of the Google +1 feature in recent months (also a Beta version), it seemed to be the first sign that something big was on the way. And to see the integration within Google+, we now know why. Ultimately, it is a similar feature to the “Like” button on Facebook, but the +1 feature has many more implications on search.
The button will be seen as a vote of confidence to one’s content, page, website, etc. The new social media platform Google+ will bring the simple feature, the +1 button, to life and foresee-ably allow content a bigger opportunity to be reached via the search engine powerhouse, Google.
Undoubtedly the +1 button will have an impact on search by itself, but Google+ will make it that much more of an impact on search engine optimization for relevant content. The +1 button is already showing up in Google Webmaster Tools as a tracking tool, so as a webmaster, it is already known that it is a factor in the game of search optimization and determining the most relevant content, according to who is clicking +1 on content.
Bottom line, by itself, Google+ is just another social media platform with fancy features; but attach it to a search engine giant, and it becomes one powerful tool for spreading information and connecting with people, and may even have more upside than Facebook does.
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Yesterday, a divided National Labor Relations Board dropped another hammer on the employer community. In a long-awaited and much debated move, the Board jettisoned the decades old standard for determining when two independent businesses should be considered joint employers of an individual worker for collective bargaining purposes.
Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
The Oregon Entrepreneurs Network (OEN) is pleased to announce 16 finalists — from over 60 nominees — for the 2015 OEN Tom Holce Entrepreneurship Awards.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
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