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|Monday, January 03, 2011|
By Tom Cox
Many CEOs feel creativity should be limited to new-product development and advertising. They are missing out in a big way.
Bob Lieberman is personally creative as a part time professional musician for 30 years, and formerly full-time IT manager, now consulting to CEOs and senior executives on how creativity can be most effectively nurtured at work.
Let’s start where I feel I am most of the time – produce. If all we do is produce, we’re in a sweatshop. People will stop coming to work. Too much time here saps people’s commitment to the job.
Now we can nourish our psyches by appreciating. This can be either a celebration of excellence, or a learning from something less than excellent, or a combination.
Now we can explore. This is where we discover new things that we might want to do, new ways to improve what we’re doing, and otherwise embrace the new and different. We find the seeds of innovation here.
Now we can challenge ourselves, our beliefs, our process, and our teams. We ask questions and figure out how to turn the focus (on what’s important) into a commitment to a goal.
Contributing blogger Thomas B. Cox runs Cox Business Consulting, Inc. and is creator of the blog and web radio show Tom on Leadership, aimed at CEOs and business owners. He has worked with IBM, Oracle, Tektronix, ODOT, Intel and others.
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