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updated 5:55 PM PST, Feb 10, 2016

Internet of Things: Embrace failure, beware the hype

An expert panel said businesses should be skeptical of hype around the Internet of Things (IoT) but also noted that connected devices offer exciting opportunities for entrepreneurs willing to collaborate, embrace failure and recognize the human dimension.

Marcelino Alvarez, CEO of Uncorked Studios, said he looks forward to the "post-hype" of IoT. “The biggest misconception is that it’s plug and play," said Alvarez, one of several panelists who participated in an Oregon Business breakfast forum this morning. "It’s a very nascent industry. It gets mature when your parents can use (IoT) without calling you. It’s not there."  

Alvarez said IoT does portend a future without hardware startups. “The point at which you don’t have to build your own hardware…is where the really innovative ideas come up.”

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Zac Wheeler, founder & CEO of 38 Zeros, said the future of IoT is about getting away from energy efficiency and optimizing business outcomes. Wheeler said no single startup is going to "own" the IoT market and that scaling IoT technology won't be as easy as scaling mobile technology. "The way you operate your house is very different from the way I operate my house. So the idea that this is easily scalable is a misconception." 

Sounding an optimistic note, Sce Pike, the founder & CEO of IOTAS, said the definition of home will change. "For us the home is not a physical space, but something that follows you."  She described a future in which "your mom doesn’t have to call you to fix something — your home calls you, home being the notion where you take Rosie from the Jetsons and blow her up and put her in the walls.” 

Pike said connected homes eventually will recall and respond to consumer preferences and demands, from notifying residents that Uber is waiting to sending a goodnight message to family members.

Mitshuhiro Yamazaki, an international business development officer for the Portland Development Commission, predicted a "green IoT nation" that is “productive, efficient, connected and fun."  But he also described a failed smart city venture in Japan, in which everything was connected — but the people. Smart city advocates should keep in mind that social media and connected technologies are, in the end, about "a table, a glass of wine and friends," Yamazaki said.

“If you are not spending as much time with your loved ones, then we have a ways to go. What is coming next is the physical connectivity of the people.”

Rick Turoczy of the Portland Incubator Experiment moderated the discussion, which was held at Wilf’s Restaurant.

Related news: On February 9, Portland is hosting Japan's International Forum on the FutureCity initiative. To register, click here.

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Hot Topics/Cool Talks: Tinker, Tailor, Portland Maker

Oregon’s maker movement owes plenty to Portland’s status as a mecca of manufacturing and a long lucrative tradition of making stuff — rail cars, ships, machine tools. Affordable warehouse also helped fuel the maker-boom.
 
But who are makers?  Is today’s maker movement any different than when the first Schnitzers, and others like them, arrived in Portland to earn their livings as metal benders, rag pickers and wood workers? How will the loss of warehouse space in the Central Eastside impact the maker movement? How can makers and manufacturers work together to grow the business of making things?
 
Join owners of micro businesses, manufacturing experts and policy makers to talk about the challenges and opportunities facing Portland’s burgeoning maker economy.

Moderator:
  • Linda Baker Editor, Oregon Business Magazine

Panelists:

  • Chris Harder
    Economic Development Manager,
    Portland Development
    Commission
  • Kyle D'Auria Founder & Maker, Deoria Made
  • Kelley Roy Owner & Founder, ADX
  • Claire Juttelstad Director of Manufacturing, Keen

 

 

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Hot Topics/Cool Talks: The Future of Food


Portland is widely known for its pioneering food culture; the local, organic bounty, artisan cooking and farm-to-table restaurants.  Now a new generation of food halls, public markets and distribution centers are reshaping the landscape, fueling an exciting era of collaboration and shared infrastructure.

  • What is driving the food hub trend?

  • Can Portland food businesses grow and maintain authenticity?

  • Should Portland form a “food cluster” to help shape food policy?

Join leading restaurateurs, food policy advocates and industry executives for a lively, interactive discussion about the future of food in Portland: what we eat, how we eat it and where it's going to come from.

 

    Panelists:
  • Linda Baker
    Editor,
    Oregon Business Magazine
    Moderator
  • Sam Tannahill
    Founder/Wine Grower,
    A-Z Wineworks | Rex Hill
  • Mike Thelin
    Co-Founder Feast Portland & Culinary Curator of Pine Street Market
  • Amanda Oborne
    Vice President,
    Food & Farms, Ecotrust
  • Nate Tilden
    Co-owner
    Clyde Commons & Olympia Provisions

 

 

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Hot Topics/Cool Talks: Game On

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Portland is a small market with an outsize affinity for professional sports. Now cutting edge technologies and new retail and sponsorship opportunities are deepening the love—and growing the money.

  • How are local sports franchises using social media and content marketing to deepen the fan experience?
  • How can — and should — the public sector help grow professional sports teams?
  • Why are Portland teams leading the nation on greening sports management and events?

Register below to reserve your spot!

 

 Sponsored by Zipcar   Zlogo

    Panelists:
  • Justin Zeulner
    COO,
    Green Sports Alliance
    Moderator
  • Chris McGowan
    CEO,
    Trail Blazers
  • Ellen Schmidt-Devlin
    Director,
    Sports Product
    Management Program, University of Oregon
  • K.L. Wombacher
    GM/EVP,
    Hillsboro Hops
  • Mike Golub
    President, Business Operations
    Portland Timbers

 

 

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Hot Topics/Cool Talks: Up in Smoke

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Hot Topics/Cool Talks

Tuesday, June 23th, 7:30 - 9 a.m. at Providence Park

June: "Up in Smoke: Navigating the Pot Industry"

Is the cannabis sector a good startup opportunity? Can employers prohibit employees from using marijuana in the workplace?  How will grow operations impact utilities and energy efficiency?

Join Oregon Business for a multi-faceted conversation about business, the workplace and the new legal marijuana landscape.

    Panelists:
  • Linda Baker
    Editor
    Oregon Business
    Moderator

  • John Morris
    Policy and Regulatory Affairs Director
    CLEAResult

  • Paul Loney
    Attorney,
    Paul Loney Law,
    Assists clients in marijuana-related business law

  • Kyle Abraham
    Attorney,
    Barran Liebman

  • Steve Fowler
    Safety Coordinator,
    Emerick Construction

 

 

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Hot Topics/Cool Talks: Quake Smart

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Hot Topics/Cool Talks

Wednesday, May 20th, 7:30 - 9 a.m. at Providence Park

Quake Smart: Innovation in a Seismic Zone

Are you ready for the Big One?

Join Oregon Business for a conversation about  new technologies, building designs and risk management practices that are pushing earthquake preparedness forward.

    Panelists:
  • Linda Baker
    Editor
    Oregon Business
    Moderator
  • Justin Yuen
    President,
    FMYI (For My Innovation)
  • Jay Raskin
    Architect; Vice chair, Oregon Earthquake Commission; former mayor, Cannon Beach
  • Yumei Wang
    Geotechnical Engineer,
    Oregon Department of Geology and Mineral Industries, Portland Office
  • Mary Faulkner, Senior Vice President, Ferguson Wellman Capital Management. Former communications director, American Red Cross

 

 

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Hot Topics/Cool Talks: Tech in Transit

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Hot Topics/Cool Talks: Tech in Transit

Tuesday, April 21st, 7:30 a.m. at Providence Park

Will Portland build the next Uber?

From light rail to bike lanes, Oregon is nationally recognized as an urban mobility innovator.  Now a new generation of technology companies and public private partnerships is reshaping the transportation landscape.

How can the public sector work with  companies to shape the future of mobility? What are the regulatory challenges and market opportunities?

Join Oregon Business for a lively panel discussion featuring representatives from ridesharing companies, mobility startups and transit agencies.

    Panelists:
  • Linda Baker
    Editor, Oregon Business
    Moderator
  • Nat Parker
    CEO
    GlobeSherpa
  • Brad Biddle
    Founder
    Open Bike Inc.
  • Teresa Christopherson
    Clackamas County
    Mt. Hood Express
  • Brooke Steger
    General Manager
    Uber Seattle

 

 

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