Local search is a topic that didn't exist just a few years ago, but now 20% of all Google queries are local searches - and that percentage doesn't even include smartphone searches, which are local by default. It's a big change, and it's only just begun. Here are some tips for making the most of local search to market a business's goods and services.
On Saturday mornings, Beau Monde College of Hair Design in downtown Portland is a hive of energy, with customers coming and going, students honing their skills and even a little dance session to get things started. The scene is emblematic of a niche industry that has grown in Oregon while many others have suffered.
Out-of-state tuition dollars are saving the Oregon University System from financial strains as money for higher education continues to dry up. More and more Californians are pouring into Oregon schools, and university officials are happy to take their money.
In September, General Electric, with its ties to American inventor and light bulb luminary Thomas Edison, closed its last major incandescent light factory, laying off more than 200 workers. This seismic shift, mandated by energy efficiency standards, has created headaches for some companies and opportunities for others.
Today, our On The Scene blog goes behind the scenes at the 100 Best Nonprofits to Work For in Oregon event. Over 500 guests attended the awards dinner and celebration at the Portland Downtown Hilton last night, to celebrate excellence in the workplace and dedication to a worthwhile mission.
Athletic apparel company Lululemon’s marketing strategy includes cupcakes, camp outs, dances and running clubs. It does not include broadcast or print advertising, or any other traditional marketing approaches. The company relies solely on social events, word of mouth and social media to get customers to its stores. Last week it took the unusual step of organizing an overnight camp-out in upscale Bridgeport Village.
- On The Scene: The 2010 OEN Tom Holce Entrepreneurship Awards
- Oregon ARRA funds go to Washington businesses
- On The Scene: The Old Spice Guy
- The recession was over, last June
- Oregon Zoo cashes in on dinosaur fever
- Small towns and attitudes on regulation
- Subsidies dry up for green business
- Group creates a bed bug fighting bed