Blogs

Holiday party pitfalls

BY BRANDY CODY | GUEST BLOGGER

12.19.13 Thumbnail HolidayParty

With the holidays in full swing, many companies are electing to celebrate with their employees by throwing holiday parties. There is always some degree of risk associated with any company-sponsored function.

Developing your personal brand

BY MICHAEL BECK | OB BLOGGER
12.09.13 Thumbnail Brand

How do you help people learn "who you are?"  The key is consistently communicating in a way that reflects your values and philosophies.

 

How to measure marketing effectiveness

BY TOM COX | BUSINESS TIPS CONTRIBUTOR

12.06.13 Thumbnail MeasureHow can you measure marketing effectiveness? If it gets better, how can you measure the improvement? By business modeling. The modeling process itself will uncover any holes in your marketing process.

The power of purpose

BY WENDY MAYNARD | GUEST BLOGGER
12.05.13 Thumbnail Core

 

Your ability to prosper as a company is not about what you sell, it's about what you believe. And it should drive everything you do.

 

Three ways to be nicer to your future self

BY TOM COX | BUSINESS TIPS CONTRIBUTOR

11.22.13 Thumbnail FutureSelfHave you noticed how different your future self is, from yourself today? My future self, apparently, has lots of free time. He has money. He’s very decisive. He goes to the gym with the regularity of a metronome. His self-control is a thing of legend. Or would be, if he existed. Future-me’s only weakness is on-time performance — he still hasn’t shown up. All his work keeps showing up on my desk each morning. Current-me needs a new strategy.

A spark to light Oregon’s employment engine

BY ERIC FRUITS | OB BLOGGER

11.21.13 Thumbnail WorkersRight-to-work policies liberalize labor market conditions by loosening some of the most restrictive features of labor legislation enacted during the Great Depression. In Oregon, the Public Employee Choice Act would provide right-to-work protections to public employees.

'80s music icon goes digital

OB ThumbnailImage MarvRossBY VIVIAN MCINERNY | OB BLOGGER

In 1980, Marv Ross wrote and recorded a catchy little original called Harden My Heart that helped Quarterflash land a deal with Geffen Records. Ross still writes music but now he, like everyone from Lady Gaga to the unknown vocalist with a ukulele and a webcam, gives it away to sell it. It’s a crazy business model that works.

The high cost of overtreatment

BY JOE ROJAS-BURKE | OB BLOGGER

11.11.13 Thumbnail HealthCostsBetter safe than sorry. That’s how we tend to think about health care decisions. But as a guiding principle, it’s often a huge and costly mistake.


4 strategies to keep from losing out to chains

BY MICHAEL BECK | OB BLOGGER

11.07.13 Thumbnail SmallBusinessIt's worth looking at why some small businesses thrive while others fade away. People choose where they shop based on value, quality, variety, and the experience the business provides. Here are some strategies to think about if you're a small business - regardless of whether or not you're competing with a chain, and regardless of whether you offer a product or a service.