How to measure marketing effectiveness | Print |  Email
Business tips
Friday, December 06, 2013
BY TOM COX | BUSINESS TIPS CONTRIBUTOR

12.06.13 Thumbnail MeasureHow can you measure marketing effectiveness? If it gets better, how can you measure the improvement? By business modeling. The modeling process itself will uncover any holes in your marketing process.

 
The power of purpose | Print |  Email
Guest Blog
Thursday, December 05, 2013
BY WENDY MAYNARD | GUEST BLOGGER
12.05.13 Thumbnail Core

 

Your ability to prosper as a company is not about what you sell, it's about what you believe. And it should drive everything you do.

 

 
Three ways to be nicer to your future self | Print |  Email
Business tips
Friday, November 22, 2013
BY TOM COX | BUSINESS TIPS CONTRIBUTOR

11.22.13 Thumbnail FutureSelfHave you noticed how different your future self is, from yourself today? My future self, apparently, has lots of free time. He has money. He’s very decisive. He goes to the gym with the regularity of a metronome. His self-control is a thing of legend. Or would be, if he existed. Future-me’s only weakness is on-time performance — he still hasn’t shown up. All his work keeps showing up on my desk each morning. Current-me needs a new strategy.

 
A spark to light Oregon’s employment engine | Print |  Email
Contributed Blogs
Wednesday, November 20, 2013
BY ERIC FRUITS | OB BLOGGER

11.21.13 Thumbnail WorkersRight-to-work policies liberalize labor market conditions by loosening some of the most restrictive features of labor legislation enacted during the Great Depression. In Oregon, the Public Employee Choice Act would provide right-to-work protections to public employees.

 
'80s music icon goes digital | Print |  Email
Contributed Blogs
Wednesday, November 13, 2013
OB ThumbnailImage MarvRossBY VIVIAN MCINERNY | OB BLOGGER

In 1980, Marv Ross wrote and recorded a catchy little original called Harden My Heart that helped Quarterflash land a deal with Geffen Records. Ross still writes music but now he, like everyone from Lady Gaga to the unknown vocalist with a ukulele and a webcam, gives it away to sell it. It’s a crazy business model that works.

 
The high cost of overtreatment | Print |  Email
Contributed Blogs
Monday, November 11, 2013
BY JOE ROJAS-BURKE | OB BLOGGER

11.11.13 Thumbnail HealthCostsBetter safe than sorry. That’s how we tend to think about health care decisions. But as a guiding principle, it’s often a huge and costly mistake.


 
4 strategies to keep from losing out to chains | Print |  Email
Business tips
Thursday, November 07, 2013
BY MICHAEL BECK | OB BLOGGER

11.07.13 Thumbnail SmallBusinessIt's worth looking at why some small businesses thrive while others fade away. People choose where they shop based on value, quality, variety, and the experience the business provides. Here are some strategies to think about if you're a small business - regardless of whether or not you're competing with a chain, and regardless of whether you offer a product or a service.

 
OregonBusiness.com ramps up | Print |  Email
Linda Baker
Thursday, October 24, 2013
BY LINDA BAKER | OB EDITOR

10.25.13 Thumbnail WebsiteWe unveil a new blog network, featuring original reporting and analysis by journalists and subject experts. Other mobile and digital initiatives are underway.

 

 
Meet Oregon’s ‘Gen E’ | Print |  Email
Contributed Blogs
Tuesday, October 22, 2013
10.23.13 Thumbnail GenEBY MIKE GREEN | OB BLOGGER

Portland’s Kayin Talton Davis is one of the many faces of Oregon’s "Gen E." Generation Entrepreneur is comprised of innovators, inventors, intrapreneurs and entrepreneurs, multimedia content providers, branded bloggers and crafts makers who range in ages from seasoned Gen Xers to adolescent millennials.

 
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