Athletic apparel company Lululemon’s marketing strategy includes cupcakes, camp outs, dances and running clubs. It does not include broadcast or print advertising, or any other traditional marketing approaches. The company relies solely on social events, word of mouth and social media to get customers to its stores. Last week it took the unusual step of organizing an overnight camp-out in upscale Bridgeport Village.
Hello ladies. With that far-from-subtle opening line, Isaiah Mustafa slid straight from a boat onto a horse and right into the hearts of "ladies" everywhere. His charming performance for Old Spice appeared during the Super Bowl, and immediately became a hit. So just how did Wieden + Kennedy create the wildly popular campaign?
Mark Thoma, a University of Oregon economist, uses his own small-town upbringing to explore why there is a difference in attitudes toward regulation between more conservative rural areas and larger cities that are generally much more liberal.
Legislators presented a doom and gloom message to Oregon green business leaders last week: The Oregon General Fund continues to plummet. State subsidies, once readily offered through tax credits to green businesses, will now be more difficult to obtain.