Blogs

Lululemon's ground-level business strategy

thelatestAthletic apparel company Lululemon’s marketing strategy includes cupcakes, camp outs, dances and running clubs. It does not include broadcast or print advertising, or any other traditional marketing approaches. The company relies solely on social events, word of mouth and social media to get customers to its stores. Last week it took the unusual step of organizing an overnight camp-out in upscale Bridgeport Village.

Where will health reform take us?

imo-blogEconomist Mark Thoma, professor of economics at the University of Oregon, muses on the affects of health care changes, including mandated coverage.

On The Scene: The 2010 OEN Tom Holce Entrepreneurship Awards

sceneblogbwOver 730 supporters of entrepreneurship in Oregon gathered at the Hilton in downtown Portland last night to celebrate 14 local businesses that are making the most of a challenging situation by raising money, making strategic acquisitions and creating jobs.

Oregon ARRA funds go to Washington businesses

thelatestThe recently completed Tillamook North Jetty project was awarded to an out-of-state company over local bidders, raising questions about the future use of federal stimulus funds awarded to Oregon projects.

On The Scene: The Old Spice Guy

sceneblogbwHello ladies. With that far-from-subtle opening line, Isaiah Mustafa slid straight from a boat onto a horse and right into the hearts of "ladies" everywhere.  His charming performance for Old Spice appeared during the Super Bowl, and immediately became a hit. So just how did Wieden + Kennedy create the wildly popular campaign?

The recession was over, last June

imo-blogThat nasty old recession is finally over. Turned out it was over in June 2009. But now we know it officially. Economist Bill Conerly looks at the indicators.

Oregon Zoo cashes in on dinosaur fever

thelatest

The Oregon Zoo has extended its animatronic "Prehistoric Predator" exhibit an extra month due to popularity and financial success. The animals will return to extinction on October 3.

 

Small towns and attitudes on regulation

imo-blogMark Thoma, a University of Oregon economist, uses his own small-town upbringing to explore why there is a difference in attitudes toward regulation between more conservative rural areas and larger cities that are generally much more liberal.

Subsidies dry up for green business

thelatestLegislators presented a doom and gloom message to Oregon green business leaders last week: The Oregon General Fund continues to plummet. State subsidies, once readily offered through tax credits to green businesses, will now be more difficult to obtain.